Privacy Policy
Last updated: August 9, 2026
1. Overview
This Privacy Policy explains how Loftway Homes, a division of Loftway — DRE #01897934 ("Loftway," "we," "us," or "our"), collects, uses, and protects information when you visit loftwayhomes.com (the "Site") or submit an inquiry through it.
2. Information We Collect
Information you provide directly: when you submit a showing request, contact form, or inquiry, we collect details such as your name, email address, phone number, and any message or preferences you include.
Information collected automatically: like most websites, we automatically collect certain technical information when you browse the Site — including IP address, browser type, device information, pages viewed, and referring URLs — typically through cookies and similar analytics technologies.
3. How We Use Your Information
We use the information we collect to: respond to your inquiries and schedule showings; send you information about listings and services you've requested; improve the Site's content and performance; and comply with legal obligations, including real estate recordkeeping requirements.
We do not sell your personal information to third parties.
4. Cookies & Analytics
We use cookies and similar technologies (such as Google Analytics) to understand how visitors use the Site and to improve its performance. You can control or disable cookies through your browser settings; doing so may affect certain Site features.
5. How We Share Information
We may share information with: Loftway agents and staff who follow up on your inquiry; service providers who support our CRM, email, and Site hosting operations, under confidentiality obligations; multiple listing services (MLS), as required to process showing or listing-related requests; and legal or regulatory authorities where required by law.
6. Your Choices
You may opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly. Opting out of marketing communications does not affect transactional messages related to a request you've made.
7. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information we've collected about you, request deletion of that information, and opt out of the sale or sharing of personal information (we do not sell personal information). To exercise these rights, contact us using the information below.
8. Data Security
We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children's Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.
10. Third-Party Sites
The Site may link to third-party websites, including MLS providers and neighborhood resources. This Privacy Policy applies only to the Site and not to any third-party site you may access through a link.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective when posted to this page with a revised "Last updated" date.
12. Contact Us
Questions about this Privacy Policy or requests regarding your personal information can be directed to Loftway Homes — DRE #01897934 — through the contact options listed on the Site.